Business is a massive circle of activities that includes coming up with ideas for products, making those products real, selling them to people who want to buy them and getting those goods or services to the people who bought them. The whole thing is called the economy and that’s what business news is all about. But not everyone is a Wall Street broker, finance bro or big-time investment banker, which means that business news can be intimidating and difficult to understand.
The biggest challenge is that the average person is hardwired to avoid information that they don’t understand. This means that if they see a story full of technical vernacular or complex numbers, they will immediately tune out. That’s why it’s important for journalists to break down business news in a way that makes it approachable and understandable for non-business professionals.
One great way to do this is by using visual aids. People can quickly digest information presented to them with images, graphs and charts because the brain is more receptive to these types of presentations. This can help to reduce the intimidation factor that many people feel when reading or watching business news.
Another good way to make business news more relatable is by describing the impact that it has on ordinary people. For example, if a company’s stock price drops, that can affect the savings or spending of everyday consumers. So it’s important for journalists to report on the effects that business news has on people’s daily lives.
Finally, it’s important for journalists to use their expertise to keep up with the latest business news trends. This is because if they’re not familiar with how these changes are affecting the economy, they can’t provide their audience with valuable insight and analysis.
Skye Schooley is a business writer for Business News Daily where she has researched and written hundreds of articles with a focus on human resources. She has covered topics like HR management, leadership and workplace diversity. She has also reviewed a wide range of business solutions including PEO services, HR software and employee monitoring systems. She believes that the future of work is a more collaborative, transparent and connected world. She is dedicated to helping companies use technology to foster this change and create a workplace that’s fair and inclusive for all employees. She also writes for a number of HR blogs where she shares tips and advice on how to improve an organization’s culture, protect employee privacy and increase productivity. She holds a Bachelor’s degree in journalism and a Master’s in Public Health.